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Strategic corporate social responsibility
Strategic corporate social responsibility, a sub category of corporate social responsibility (CSR) incorporates both ethical CSR and altruistic CSR by performing activities that are advantageous to the community, as well as providing profit through goodwill.〔Lantos, Geoffrey P., and Cooke, Simon, “Corporate Socialism Unethically Masquerades as ‘CSR': The Difference between Being Ethical, Altruistic, and Strategic in Business,” Strategic Direction , Vol. 19, No. 6, May 2003, pp. 31-35. Reprint in Jayasimha K R and E Mrudula, Eds. Corporate Philanthropy: A Win-Win Model , 2005, ICFAI University Press , India .〕
==Examples of Strategic CSR==
For example, Molson Coors Brewing Company participates in strategic CSR by "investing more in responsible drinking education than on alcohol-centered events. Molson reaches out to the community to find ways to spread the message of responsible drinking, putting money behind the TaxiGuy program (for those who’ve had one too many) and covering the cost of free public transit on New Year’s Eve."〔Lasica, JD. "4 examples of corporate social responsibility done right." Socialbrite. N.p., 22 Apr. 2010. Web. 17 Apr. 2014. .
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抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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